David Batstone

This speech shows how critical it is for a company to develop a strategic plan for community engagement. A substantial body of research shows the importance to consumers of a firm's engagement to their community. Three areas of a return on community engagement are worth tracking:

1) the tangible benefits of community-based programs sponsored by the company;

2) the direct business benefits that result from community-based programs;

3) the correlation between invested resources and corporate goals.