David Beebe

Today’s consumers have gotten really good at two things: avoiding advertising and making better-informed purchase decisions. The smartest CMOs are now shifting their core strategy away from advertising as we know it—and towards content marketing.

Everyone is a publisher, media company, and content creator today – including brands, companies, and organizations of all types and sizes. In this presentation, David will examine the changing media landscape, the intersection of technology and storytelling, and share insights on how the most effective brands and marketers use a combination of the two to reinvent the way they are engaging with their audiences through the next generation of content. You’ll hear how to develop a content strategy and creative, the value of working with influencers, distribution strategies, how to get started, sell the ideas internally, and measure ROI.