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David S. Duncan - Innovation Strategy Expert & Senior Partner at Innosight; Co-Author of "Competing Against Luck"; Authority on Jobs To Be Done Theory

David S. Duncan

Profile updated July 23, 2026
LocationTravels from East Greenwich, RI, USA
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$10,000 - $20,000
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About David S. Duncan

Dr. Jackie Freiberg
Shaz Kahng
R "Ray" Wang
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How to Build a Culture of Innovation

Building a stronger culture of innovation is a goal of most leaders today. It’s a worthwhile aspiration, but progress toward it is elusive. This is due in part to the expression itself, a juxtaposition of two words (“culture” and “innovation”), each of which is vague and ambiguous; put them together and the problem is compounded. David Duncan introduces a new – and precise – definition for what a culture of innovation really is and the factors that create one, and applies it to real-world examples to explain why some organizations are more (or less) innovative than others. Throughout, he engages participants in a discussion to apply these ideas in their own context, and helps them to identify concrete actions they can take to make their own organizational cultures more innovative.

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Books by David S. Duncan

The Secret Lives of Customers A Detective Story about Solving the Mystery of Customer Behavior - Book by David S. Duncan

The Secret Lives of Customers A Detective Story about Solving the Mystery of Customer Behavior” (2021)

The Secret Lives of Customers A Detective Story about Solving the Mystery of Customer Behavior

Competing Against Luck The Story of Innovation and Customer Choice - Book by David S. Duncan

Competing Against Luck The Story of Innovation and Customer Choice” (2016)

Competing Against Luck The Story of Innovation and Customer Choice

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