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David Marquet - Leadership Expert, Former Submarine Commander & Author of "Turn the Ship Around!"

David Marquet

Profile updated March 24, 2026
Highly Reviewedhighly-reviewed
LocationTravels from Europe
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$30,000 - $50,000
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About David Marquet

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Turn the Ship Around! Create Leaders at Every Level™

In David Marquet’s most frequently requested keynote, he shares the origins and practices of Intent-Based Leadership®. He shares his unique perspective as the one who created the concept on board USS Santa Fe including the ups and downs and what was going on inside his head. He tells how this submarine went from worst to first, achieving the highest retention and operational standings in the U.S. Navy.

This interactive keynote invites audience participation. He will take the audience inside a U.S. Navy fast attack submarine, using photographs and stories from the USS Santa Fe, to describe the challenges and frustrations in changing the way of leading, and the successes the team experienced.

He works with the organization to select which of the practices of this leadership movement would be most important for the audience to hear, from among practices such as:

  • Strive for five – the practice of stating intention
  • The Ladder of Leadership
  • Pushing authority to information
  • Tips for inviting people to think more broadly about their jobs
  • “No They on Santa Fe!”
  • Deliberate Action
  • Certify, Don’t Brief

The in-person keynote is typically 75 minutes; the live online keynote is typically 60 minutes, but both can be customized depending on your needs. Both the in-person and online keynotes are engaging and interactive and use polling (electronically or manually) to include the thinking of the audience into the event, as well as offering immediately actionable takeaways that will put the lessons of the event into practice.

Speaking videos

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Books by David Marquet

Distancing: How Great Leaders Reframe to Make Better Decisions - Book by David Marquet

Distancing: How Great Leaders Reframe to Make Better Decisions” (2025)

Distancing: How Great Leaders Reframe to Make Better Decisions

Leadership Is Language: The Hidden Power of What You Say--and What You Don't - Book by David Marquet

Leadership Is Language: The Hidden Power of What You Say--and What You Don't” (2020)

From the acclaimed author of Turn the Ship Around!, former US Navy Captain David Marquet, comes a radical new playbook for empowering your team to make better decisions and take greater ownership.You might imagine that an effective leader is someone who makes quick, intelligent decisions, gives inspiring speeches, and issues clear orders to their team so they can execute a plan to achieve your organization's goals. Unfortunately, David Marquet argues, that's an outdated model of leadership that just doesn't work anymore.As a leader in today's networked, information-dense business climate, you don't have full visibility into your organization or the ground reality of your operating environment. In order to harness the eyes, ears, and minds of your people, you need to foster a climate of collaborative experimentation that encourages people to speak up when they notice problems and work together to identify and test solutions. Too many leaders fall in love with the sound of their own voice, and wind up dictating plans and digging in their heels when problems begin to emerge. Even when you want to be a more collaborative leader, you can undermine your own efforts by defaulting to command-and-control language we've inherited from the industrial era.It's time to ditch the industrial age playbook of leadership. In Leadership is Language, you'll learn how choosing your words can dramatically improve decision-making and execution on your team. Marquet outlines six plays for all leaders, anchored in how you use language:  •  Control the clock, don't obey the clock: Pre-plan decision points and give your people the tools they need to hit pause on a plan of action if they notice something wrong.  •  Collaborate, don't coerce: As the leader, you should be the last one to offer your opinion. Rather than locking your team into binary responses ("Is this a good plan?"), allow them to answer on a scale ("How confident are you about this plan?")  •  Commit, don't comply: Rather than expect your team to comply with specific directions, explain your overall goals, and get their commitment to achieving it one piece at a time.  •  Complete, not continue: If every day feels like a repetition of the last, you're doing something wrong. Articulate concrete plans with a start and end date to align your team.  •  Improve, don't prove: Ask your people to improve on plans and processes, rather than prove that they can meet fixed goals or deadlines. You'll face fewer cut corners and better long-term results.  •  Connect, don't conform: Flatten hierarchies in your organization and connect with your people to encourage them to contribute to decision-making.In his last book, Turn the Ship Around!, Marquet told the incredible story of abandoning command-and-control leadership on his submarine and empowering his crew to turn the worst performing submarine to the best performer in the fleet. Now, with Leadership is Language he gives businesspeople the tools they need to achieve such transformational leadership in their organizations.

The Turn The Ship Around! Workbook: Implement Intent-Based Leadership In Your Organization - Book by David Marquet

The Turn The Ship Around! Workbook: Implement Intent-Based Leadership In Your Organization” (2018)

Now revised and expanded - the companion workbook to former submarine captain David Marquet's acclaimed leadership book, Turn The Ship Around! In Turn the Ship Around! former U.S. Navy Captain David Marquet introduced a bold new approach to leadership, based on his experiences turning around the troubled submarine USS Santa Fe. He gave up the traditional command-and-control model and instead inspired every member of his crew to embrace accountabliity. Santa Fe rapidly improved its dismal performance record and started winning awards as the best ship in its class.In this workbook -- now a revised and expanded second edition, with a new title -- Marquet helps readers apply his methods to their own organizations. Featuring extensive questions and exercises on how to delegate and inspire, this workbook will help readers build a work community based on personal responsibility and trust. As Marquet writes:Imagine a workplace where everone engages and contributes their full intellectual capacity, a place where people are happier and healthier because they have more control over their work -- a place where everyone is a leader.... All of this is possible, but not with the current leadership paradigm.

Turn the Ship Around!: A True Story of Turning Followers into Leaders - Book by David Marquet

Turn the Ship Around!: A True Story of Turning Followers into Leaders” (2013)

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