David Plouffe
About David Plouffe
Speech topics
The Power of the Younger Generation
David Plouffe is the “architect” of President Barack Obama's two national election victories, which had at their core a belief in young people and their desire to have their voices heard. Plouffe's strategy in the 2008 primaries relied on mobilizing new voters to turn out, going against the conventional wisdom that they would tune out and not show up at the polls. Confounding the experts, Obama's two general election wins were fueled by young voter turnout. Plouffe shares his unique insight into what motivates millennials and his passionate belief that this is a more selfless and talented generation than his own, and what that will mean not just for the millennial generation, but also for the nation and the world. Plouffe's own story of going from cleaning chimneys and selling knives door-to-door in college to eventually working next to the Oval Office shows that anyone who is interested in public service and politics can leave their mark, and he strongly encourages college students and all young people to be part of molding the future they will soon lead.
Speaking videos
Media coverage
David Plouffe joins Mark Zuckerberg's philanthropy project
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David Plouffe News - Bloomberg
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Books by David Plouffe
“A Citizen's Guide To Beating Donald Trump” (2020)
If you've asked yourself the question, what more can I do to make sure Donald Trump does not continue to occupy the Oval Office on January 20, 2021?--then this book is for you. A playbook for the common citizen, A Citizen's Guide to Beating Donald Trump addresses the many things individuals can do in 2020 every day, without having to leave their jobs, move to Iowa, or spend every waking moment on the election. In A Citizen's Guide to Beating Donald Trump, Plouffe's message is simple: the only way change happens, especially on scale, is one human being talking to another. It won't happen magically, it won't happen because of debates and conventions, it won't happen because of ads. It will happen because citizens take action. And Plouffe is here to help, with specific strategies and tailored talking points to make sure your time and energy aren't wasted. He lays out why different activities the average citizen can take can make a difference to getting to 270 electoral votes, how people can go about doing them and examples of where it's worked in the past. There are at least 65 million Americans who are likely committed to voting against Trump. It is entirely in our control to grow that number and make sure the support materializes in actual votes. Plouffe arms us with advice on how to defend against misinformation online, how to create and spread content, how to register and get out the vote early, how to make a difference in the battlegrounds and how to stay involved after the big election. Filled with stories from the last sixteen years, both successes and failures, as well as political strategies that have evolved in the wake of the breakthrough campaign that Plouffe masterminded, A Citizen's Guide to Beating Donald Trump is a pragmatic, specific, and very motivational guide for the path forward.
“Ripples Of Hope: Your Guide To Electing A New President” (2020)
You may not have a vote yet, but you do have a voice! In November 2020, one of the most pivotal elections in United States history will take place. The American people will choose our next president—and you have the power to play a major role in that choice. Now more than ever, young people around the world are standing up and speaking out. As President Barack Obama’s campaign manager, David Plouffe saw firsthand that nothing is more powerful than young people believing deeply in something. With an expert’s overview of the presidential election process and concrete ways to get involved, Ripples of Hope is a book for this generation—impassioned, creative, and ready to make a difference.
“The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory” (2009)
David Plouffe not only led the effort that put Barack Obama in the White House, but he also changed the face of politics forever and reenergized the idea of democracy itself. The Audacity to Win is his story of that groundbreaking achievement, taking readers inside the remarkable campaign that led to the election of the first African American president. For two years Plouffe worked side by side with Obama, charting the course of the campaign. His is the ultimate insider’s tale, revealing both the strategies that delivered Obama to office and how the candidate and campaign handled moments of great challenge and opportunity. Moving from the deliberations about whether to run at all, through the epic primary battle with Hillary Clinton and the general election against John McCain, Plouffe showcases the high-wire gamesmanship that fascinated pundits and the drama and intrigue that captivated a nation. The Audacity to Win chronicles the arrival of a new moment in American life at the convergence of digital technology and grassroots organization, and the exciting possibilities revealed by a campaign that in many ways functioned as a $1 billion start-up with laser-like focus and discipline. In this extraordinary book, David Plouffe unfolds one of the most important political stories of our time, one whose lessons are not limited to politics, but reach to the greatest heights of what we dream about for our country and ourselves.
At a glanceDavid Plouffe
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