What does it take to be effective during a time of rapid change? How do you increase the likelihood you’ll be successful at leading breakthrough change at your organization? David Pottruck, the former CEO of Charles Schwab, shares stories and offers a nine-step plan for leaders looking to inspire meaningful, lasting change at their organizations. With expertise that spans finance, transportation, retail, and technology and material from his award-winning programs at Wharton, he shows audiences how to turn changes into opportunities that create competitive advantage. From why change is so hard (and how to overcome that resistance) to inspiring, rather than motivating those at your organization (and why that difference is important), Pottruck shares stories, case studies, and quotes from the world’s top executives and brands that demonstrate how to approach and successfully implement breakthrough change. Authentic and engaging, he offers what he learned from both his successes and failures and encourages Q&A and audience interaction so that he can become a part of the change process and help organizations succeed.
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