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David Reibstein - Marketing Strategy Expert & Wharton Professor; Author of "Marketing Metrics"; Co-Founder of Bizrate.com

David Reibstein

Profile updated July 27, 2026
LocationTravels from Philadelphia, PA, USA
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$50,000 - $100,000
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About David Reibstein

Jeffrey Rayport
Philip Kotler
Deborah Farone
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The Right Way To Calculate Marketing ROI - Forbes

... and David Reibstein of The Wharton School, teamed up to tame MROI turmoil and create a common approach to what may be the marketing profession's most  ...

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