Do you want to be a better leader? Whether you’re a manager, parent, teacher, coach, or board member, these four factors will help you improve your ability to lead others.
Each factor combines the wisdom of ancient philosophers, successful executives, and leadership gurus with common themes from scientific research as well as examples from the lives of famous leaders and infamous failures.

Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them.

Unleash yourinner freak...and discover your unique potential.Think of the thing that makes you strange―the weakness that you won’t admit during a jobinterview or performance evaluation. Well, have you ever thought that the foundation of yoursuccess might be found in that weakness? Are you embracing your inner freak, or are youhiding it in order to conform and maintain the status quo?David Rendall believes that amplifying your weaknesses is crucial for your success, and heencourages you to do the same.In The Freak Factor, David argues that what makes you weird also makes you exceptionaland what makes you weak also makes you strong.Embrace your freak factor, and discover:→→ Greater personal happiness, fulfillment, and energy→→ More meaningful relationships with family and friends→→ Increased employee engagement and productivity→→ Better business strategy and marketingYour greatest weakness is also your greatest strength. Find out how maximizing your freakfactor can transform your life, work, and relationships.

Do you want your children to be normal or different? Do you want them to be average or exceptional? Do you want them to be a drone or an individual? This story shows kids how Dave discovered strength and success hiding inside of his weaknesses. It echoes the lessons of Rudolph the Red-Nosed Reindeer and Dumbo; the characterstics that make us weak and weird are the same ones that make us strong and unique. Instead of trying to eliminate our unusual qualities, we need to embrace them and amplify them.

This book combines the wisdom of ancient philosophers, successful executives and leadership gurus into a clear roadmap for leadership success. Using stories of famous leaders and infamous failures, the author illustrates the importance of the four factors: Influence, Integrity, Inspiration, and Improvement. These factors are contrasted with the pitfalls of ineffective leadership: Power, Position, Popularity, and Personality.
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