“Best speaker of the day...a fresh perspective!”
You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release. Denise Lee Yohn shows you how to achieve rock star brand status. Drawing from case studies, analyses, and interviews with executives from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies

Scale Up Your Brand Workbook: How To Set Up Your Brand for Success in 5 Steps

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
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