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Denise Lee Yohn - Brand Leadership Expert & Author of "What Great Brands Do"

Denise Lee Yohn

Profile updated September 17, 2025
Highly Reviewedhighly-reviewed
LocationTravels from San Francisco, CA, USA
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$10,000 - $20,000
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About Denise Lee Yohn

Best speaker of the day...a fresh perspective!

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Brand Leadership: How to Build a Rock Star Brand

You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release. Denise Lee Yohn shows you how to achieve rock star brand status. Drawing from case studies, analyses, and interviews with executives from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

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Books by Denise Lee Yohn

Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies - Book by Denise Lee Yohn

Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies” (2018)

Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies

Scale Up Your Brand Workbook: How To Set Up Your Brand for Success in 5 Steps - Book by Denise Lee Yohn

Scale Up Your Brand Workbook: How To Set Up Your Brand for Success in 5 Steps” (2016)

Scale Up Your Brand Workbook: How To Set Up Your Brand for Success in 5 Steps

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest - Book by Denise Lee Yohn

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest” (2013)

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

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