Dharmesh Shah
About Dharmesh Shah
Speaking videos
Books by Dharmesh Shah
“Inbound Marketing: Attract, Engage, and Delight Customers Online” (2014)
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing, Revised and Updated is a how-to guide to getting found via Google, the blogosphere, and social media sites with new insights on email marketing, marketing worflows, smart content, landing pages, and social tools in addition to social media. The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing, Revised and Updated holds the latest content on how to get found by more prospects, who are already looking for what you have to sell.
“Inbound Marketing: Get Found Using Google, Social Media, and Blogs” (2009)
To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings; build a blog to promote your business; grow and nurture a community on social media sites; and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.
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