YouTube was originally perceived as an entertainment medium to watch pets, gaming, and music videos. In recent years, educational channels have gained momentum on the platform, some garnering millions of subscribers and billions of views. The Physics Girl YouTube channel is an educational series with PBS Digital Studios created by Dianna Cowern. Using Physics Girl as an example, this talk will examine what it takes to start a short-form educational video series. We will look at the channel’s demographical reach, best practices for effective physics outreach, and survey how online media and technology can facilitate good and bad learning. This talk will show how videos are a unique way to share science and enrich the learning experience, in and out of a classroom.
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