Doctor Mike

Description: Like it or not, every doctor is an "influencer." While not all physicians have large social media followings, they influence their patients every time they step into the office. Whether you're speaking one-on-one with a patient or reaching millions through a smartphone screen, the challenge remains the same: conveying complex medical information in a way that people understand.

Doctor Mike has discovered that the communication skills required to engage over 25 million social media followers have also improved his in-person patient interactions. Likewise, the authenticity that builds trust in the exam room is exactly what audiences crave online.

However, with influence comes responsibility. One of the biggest dangers in medicine—and in social media—is the rise of the "I-know-all expert"—someone who claims to have all the answers, even when they don’t. True expertise requires humility, a willingness to say “I don’t know,” and the ability to guide people toward reliable, evidence-based information. In an era of misinformation, knowing how to communicate uncertainty is just as important as sharing knowledge.

In this talk, Doctor Mike will share the insights and strategies he's developed over a decade of social media success—helping you become not just a better doctor, but a more effective communicator and influencer as well.