Don Cooper

Forget the old, hackneyed sales gimmicks. Forget about high-pressure. And forget the manipulative, self-serving tactics that today’s prospects know and hate. Instead, discover a fresh, innovative approach that lets you sell with integrity, confidence, and enthusiasm. In this fast-paced, highly-interactive program, you’ll learn:

• How to find great prospects quickly and easily
• The two most important sales skills and how to master them
• How to make prospects want to see you
• The three different types of prospects and how to deal with each of them
• How to quickly build rapport with your prospect
• The one thing you should never say to a prospect
• How to completely lower your prospect’s defenses
• The key to making the sale (It isn’t what you think!)
• How to uncover your prospect’s hidden concerns
• The “Dandelion Principle” and how it can help you make the sale
• Why the features of your product or service are completely irrelevant
• How to get a huge edge over your competition
• The secret to creating a great sales presentation effortlessly
• How to follow up without being a pest
• The #1, most important word in sales
• How to position yourself as your prospect’s best choice
• The hidden code your prospects use and how to break it
• Why the old adage “Always Be Closing” is terrible advice
• How to make closing quick, easy, and painless (both for you and your prospect)
• Two secrets to getting more referrals now