The business model is the most important component of a company’s strategy. Various approaches to business model innovation are practiced, but most companies still struggle to escape from their historical business model and get “blind-sided” by innovative new entrants.
Don Strickland, former Apple executive and successful entrepreneur, has been the pioneer of several disruptive business models in his career. Don draws from his personal experiences and that of other successful CEOs to provide unique insights into successful business model innovation and how to avoid business model failure traps.
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