Doug Lansky

There are many people who can tell you how to brand and market your product. Keynote speaker Doug Lansky will show you how not to do it. Based on his best-selling Signspotting book series of hilarious signs and failed marketing photos from around the world, Lansky is able to convert these universally funny images into a powerful takeaway message that illustrates not just the importance of brand protection, but how to do it effectively.