Dr. Jo Robertson

We’ve been relying on the same cardinal “rules” for crisis management for decades without truly challenging what is “best practice.” It’s time to put best practices for crisis management to the test. One size does not fit all. Today's presentation will leave you with a fresh perspective on tailored strategies immediately applicable to your organization.

No successful crisis response begins on the day of the crisis. It's the simplest of ideas but the concept seems to constantly evade the grasp of many organizations which often do little to prepare until they're in the thick of things and then hope their PR teams and consultants can spin them out of the vortex. This presentation is based on Dr. Jo Robertson's experience working with C-suite leaders at dozens of Fortune 500 companies. It focuses a keen eye on the intersection where crisis communications dovetails into crisis management strategy and provides no-nonsense practical tips that organizations of all sizes can assimilate - in advance - to leave them well prepared to survive a crisis.

In this seminar, Dr. Robertson packages up the sweetest morsels from her book and teaches leaders how to adapt the strategies to their own organizations so that they come away from the session feeling empowered and capable of tackling their organization’s most serious crisis management and crisis communications hurdles.

The simple truth consultants won’t tell you is that business leaders would be better served by understanding key crisis concepts and applying them to their own situation rather than relying on a detailed 3-ring binder plan – or worse -- crisis advisors who swoop in to take care of a problem once it has become a crisis. This discussion is especially meaningful for crisis leaders who have to do more with less. It includes real-life examples to make the concepts tangible and easily applicable. We’ll cover novel techniques you won’t find elsewhere, including:

• Anti-“spin” crisis communications strategies for leaders (not PR professionals)
• Communicating within minutes
• Building and maintaining credibility
• Shaping your own narrative
• Challenging experts’ “cardinal rules” and ensuring “best practice” is best for your organization
• Tailoring solutions -- on the spot -- that will work for your organization’s unique circumstances

The concepts taught in the seminar are based on the material in "Executing Crisis: A C-Suite Crisis Leadership Survival Guide." Participants will each receive a copy of the book as a take-home gift!