As AI use increases, it will be harder for companies to differentiate on the basis of technical superiority or analytical reasoning. At the same time, decision makers will increasingly mistrust what they see, hear, and read.
Implication: perceived trust will become a key differentiator.
In this talk, we show participants an easy way to measure perceived institutional trust.
They will take a measurement of their company, and there will be discussions.
We will also show how to measure perceived individual trust and there will be time for discussion.
Once perceived trust is measured, we will discuss ways companies can increase their perceived trust scores.

Authored by veteran executive leadership and career success consultants Larry Stybel and Maryanne Peabody, Navigating the Waterfall: your job search and career management guide is a terrific new addition to the annals of career development and job search for executives and management-level professionals. This well-crafted, comprehensive guide: •Is tightly focused on five distribution channels to help speed job candidates’ resumes into the hands of decision-makers with hiring authority. •Offers invaluable insights into contemporary career development methods and mechanics. •Is backed up by extensively researched evidence to support its ideas. Unlike traditional network-focused job search books, which may have some readers feeling, “I could be successful, if only I was someone other than me,” the Stybel-Peabody guide provides explicit focus on the 40 percent of the job-seeking population who describe themselves as "socially shy."
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