Dr. Lisa Kramer

Lisa draws on her experiences as a Visiting Scholar at Stanford University to highlight the exciting new field of neurofinance, which is a blend of neuroscientific analysis and behavioural finance. In this entertaining discussion, she highlights some of the surprising and interesting results that have emerged very recently from studies that use medical brain scanning technology to study financial decision making. What parts of the brain are involved in taking risks versus avoiding risks? Can brain scans tell us what investors are thinking? What does all of this mean for the future practice of finance? Lisa explains what has emerged from this new form of scientific inquiry and demonstrates its relevance to modern finance, consumer marketing, and even criminal justice. This presentation is suitable for generalists and financial professionals alike.