Dr. Salah S. Hassan

The growth of pressures to sustain business in today's global marketplace and respond to disruptive changes has urged organizations to embrace the adoption of innovations in their quest for market dominance. While embracing scalable technology solutions, corporate leaders must be cognizant of how to inspire the innovation adoption culture within the organization. As the urge to innovate increases, so too does the corporate leadership's role to move innovations from vision to action. The championship of innovation requires a mission-driven inclusive change that engages key stakeholders who will reap the benefits of sustainable market growth. This program is designed and delivered by a leading professor of global marketing at The George Washington University, Dr. Salah Hassan, who is directing global business sustainability initiatives. He is a leading expert in topics, including innovation adoption, global marketing strategy, strategic branding, and sustainability management. The core themes of this program include moving innovations from vision to action, sustainability strategy, and ESG actionable tools. The program is designed to provide you with the opportunity to master skills and manage actionable programs.