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Dr. Tali Sharot - Cognitive Neuroscientist, Leading Expert on Human Decision-Making & Emotion; Award-Winning Author of "The Influential Mind" & "The Optimism Bias"

Dr. Tali Sharot

Profile updated June 26, 2026
LocationTravels from Boston, MA, USA
$
$20,000 - $30,000
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About Dr. Tali Sharot

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Everything went very well, especially considering the quick pivot to virtual. The team enjoyed Tali's keynote and breaking into groups to discuss the takeaways from her slides.

Marissa Wells, Johnson & Johnson Innovative Medicine

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LEADING with INFLUENCE: Using Data, Emotion and Narrative

Part of our daily job is to affect others; we advise our clients, guide our patients, teach our children and inform our online followers. Yet, science shows we systematically fall on to suboptimal habits when trying to change others– from insisting the other is wrong to exerting control. Based on her award-winning book, The Influential Mind, internationally acclaimed behavioral neuroscientist, Tali Sharot, explains how an attempt to influence will be successful only if it is well-matched with the core elements that govern how we think and feel. Sharot explains why providing data and numbers alone can be a weak approach to influence and why emotions and narrative often have strong impact. By understanding the minds and brains of those around us, we become better at advising and communicating information.

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Books by Dr. Tali Sharot

The Influential Mind: What the Brain Reveals About Our Power to Change Others - Book by Dr. Tali Sharot

The Influential Mind: What the Brain Reveals About Our Power to Change Others” (2017)

A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others―from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts―from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control―are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

The Science of Optimism: Why We're Hard-Wired for Hope - Book by Dr. Tali Sharot

The Science of Optimism: Why We're Hard-Wired for Hope” (2012)

We all like to think of ourselves as rational creatures who smartly prepare for the worst. We watch our backs, weigh the odds, and pack an umbrella when the skies look threatening. But although we take such sensible precautions, we generally expect things to turn out pretty well — often better than they usually do. This belief that the future will probably be much better than the past and present is known as the optimism bias, and most of us have it. Why? Tali Sharot's 'The Science of Optimism' delves into the biological reaction as to why we are hard-wired for hope, exploring the advantages (and disadvantages) of our optimistic nature, as well as what makes people content and why. She delves into fresh research that explores the part of the brain where optimism lives, providing fresh and surprising biological and cultural reasons as to why we all generally expect sunny skies ahead.

The Optimism Bias: A Tour of the Irrationally Positive Brain - Book by Dr. Tali Sharot

The Optimism Bias: A Tour of the Irrationally Positive Brain” (2012)

Psychologists have long been aware that most people maintain an irrationally positive outlook on life—but why? Turns out, we might be hardwired that way. In this absorbing exploration, Tali Sharot—one of the most innovative neuroscientists at work today—demonstrates that optimism may be crucial to human existence. The Optimism Bias explores how the brain generates hope and what happens when it fails; how the brains of optimists and pessimists differ; why we are terrible at predicting what will make us happy; how emotions strengthen our ability to recollect; how anticipation and dread affect us; how our optimistic illusions affect our financial, professional, and emotional decisions; and more.   Drawing on cutting-edge science, The Optimism Bias provides us with startling new insight into the workings of the brain and the major role that optimism plays in determining how we live our lives.

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