Drew Cashmore

The pace of change in retail is accelerating - especially with AI. New business models, new customer behaviors, new ways of working. Our businesses are about to go through the most fundamental transformation in shopping ever, and we need to establish a new approach to creating focus and keeping up with this change.

At Adaptive Retail Group, we spend a lot of time with industry experts scenario planning for the future and determining likely outcomes of a rapidly evolving retail landscape. Our efforts serve to identify the right areas of focus for commerce businesses today to prepare us for tomorrow. We care less about the technology itself, and more about what likely happens to our customer experiences, our team's ways-of-working, and our business models as a result.

The Second Order Effects talk looks at five specialized use cases for AI in retail, and provides a multidimensional view into what we need to prepare for two to five years out.

• Generative AI in Search
• Customer Adaptive Retail
• Dynamic Store Operations
• Supply Chain Optimization
• AI as a new Profit Center

Essentially, if this use case takes off, what will be the result, and how will we need to transform our businesses or experiences today to be ready for tomorrow.