Long before Pixar was one of the world’s most successful movie studios, it was a small hardware company struggling to stay afloat. Ed Catmull, who co-founded the company in 1986 with Steve Jobs and John Lasseter, led Pixar toward its goal of making the first-ever computer animated movie, in turn growing it into the creative, innovative force it is today. Devoted fans of Pixar movies will enjoy this look behind the scenes of the heretofore mysterious world of Pixar, as well as learning about the underlying principles behind their approach. Catmull will also talk about working with Steve Jobs—how Jobs contributed to Pixar and how Pixar transformed Steve Jobs.
But, as always, according to Ed Catmull — unofficially the Yoda of Pixar, officially the president of Pixar Animation Studios and Walt Disney Animation Studios ...
Even with framed cartoons on his walls, Ed Catmull's office on the Pixar ... Catmull, a Utah-born scientist and pioneer in computer graphics who began his career ...

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