When "Social" finds its groove, it will look less like five year olds chasing a soccer ball and more like a U.S. military common operating picture. This talk helps people gain clarity around what Social 2.0 is and is not. While many find Social to be cluttered, disorganized, and useless, it's because they've merely found the 75% crud that pervades. The heart of Social is technology meets design meets clarity it's empowerment.


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