Based on science and lived experience, this keynote explores what truly makes people happy at work—and why happiness is a strategic advantage, not a soft metric. Elisa Juárez unpacks how happiness connects to retention, innovation, and performance, and shares actionable practices to embed well-being into daily workflows. Drawing from her work at SXSW, WOHASU, and with global companies, she guides leaders to create cultures where people feel safe, seen, and supported—without burning out in the process.

Sparkle On Changemaker: A Practical Guide to Equitable Social Impact
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