As part owner and CTO of a start-up for-profit Health Wiki, Eric Haseltine has unique insight and practical ideas on how to transform the consumer health care experience from one that is confusing, fragmented, impersonal, expensive and often ineffective, to one that is simple, integrated, personalized and cost effective.
Just as user groups for many technology products often know more about the product than their manufacturers do, so there are many “amateur experts” on different illnesses — e.g. patients or relatives of patients who have educated themselves on a disease—who know more than many doctors about how to diagnose and treat the disease. This is especially true for rare diseases. And like other technology “amateur experts,” these power users are willing to help other users for free.
?Eric’s Wiki will add to the health information on Wikipedia by making it much easier for these Amateur experts to create and edit Wiki articles. It will start by “copying” Wikipedia into their for-profit Web site, and then expanding Wikipedia’s information by allowing many sources of information currently forbidden by Wikipedia. These include pharmaceutical companies, health care providers and individuals who wish to express “opinions” (e.g. consumer product review of a new medical product).
In addition to this free content, the project is creating on-line health communities associated with the Wiki, so that users can communicate directly with and help each other to navigate the increasingly complex and frustrating health care system. The site also will have links to doctors, health care products and other health services so that users can immediately turn their new-found knowledge into action from a single portal.
Finally, the site will provide a highly secure “vault” for users to store and update their digital personal health records. Information gleaned from each personal health record will help our algorithms deliver personalized information, and links to services best suited for each individual. For example, based on medical record and family history, we will spot adverse drug reactions, or locate the best doctor for a particular disease within driving distance of the user. We will go to great lengths to protect the privacy of individual users by employing NSA-level security on the health vault, which is Eric’s specific role in the enterprise.


AMAZON BEST SELLER IN EXPERIMENTS & PROJECTSGo on a Breathtaking Journey Into Your Brain It seems our brains have a multitude of ways of doing things we have absolutely no idea about. In fact, Dr. Eric Haseltine builds a fascinating and convincing argument that our brains actually go out of their way to hide their actions from us. Through a series of fun, quick experiments that you can do by yourself, you will uncover these surprising secrets while on a thought-provoking adventure. Much more ''show'' than ''tell,' Brain Safari gives you direct, immediate experiences with the inner workings of your brain. Each of these experiences is designed to startle, amaze, and inform, and they don't fall short of that goal. Dr. Haseltine brings decades of imaginative and informative experience to this book. It will leave you in awe of the complicated organ within your head.

“If I had asked people what they wanted, they would have said faster horses.” —Henry FordAs one part of your brain processes these words, another part of your brain is urging you to put the book down and focus on something more pressing. Get back to work on the budget due tomorrow. Answer e-mails growing stale in your inbox. Get off your rear and update that rÉsumÉ.We’re all guilty of it, especially in the business world. From Fortune 500 CEOs to assistants, we work to solve the most urgent problems first. That’s because evolution has hardwired our brains to focus only on the immediate future, a survival technique that worked extremely well when predators were lurking at every turn. But that was then, this is now. In the modern world, where life expectancies are long and physical perils rare (at least for people who buy books), it's not only possible to build a strong tomorrow without sacrificing today, but to actually increase the number of here-and-now victories by pursuing distant wins.That’s where Long Fuse, Big Bang comes in—to help you work with that instinct to create and foster ideas that will lead to explosive professional results. Through proven case studies and personal experience, Dr. Eric Haseltine shows you how to neutralize the quick-fix way of thinking and actually use that desire to improve your chances of an enduring success. Rather than fight our most basic thought processes, this book will teach you how to work with your brain to light the long fuse, keep it smoldering, and ignite that “Big Bang” that will make history.

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