The excitement over machine learning and AI has reached a fever pitch. But what is the value, the function, the purpose? The most actionable win to be gained from data is prediction. This is achieved by analytically learning from data how to render predictions for each individual. Such predictions drive more effectively the millions of operational decisions that organizations make every day. In this keynote, Machine Learning Week founder and bestselling author Eric Siegel reveals how machine learning – aka predictive analytics – works and the ways in which it delivers value to organizations across industry sectors.
ARTICLE: Data science and predictive analytics’ explosive popularity promises meteoric value, but a common misapplication readily backfires. The number crunching only delivers if a fundamental – yet often omitted – fail-safe is applied.

The AI Playbook: Mastering the Rare Art of Machine Learning Deployment (Management on the Cutting Edge)

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