Erin Hatzikostas

Authenticity as a business strategy in the age of AI

We're entering a new era, one where how you do things matters more than what you do. AI is leveling the innovation playing field while making companies feel less human, and employees are burnt out from workplace BS. Turnaround CEO Erin Hatzikostas cracked the code on how to grow a business while also making employees happier, and her strategy was authenticity.

Authenticity isn't the fluffy “be yourself” definition that lights you up and then lets you down; it's about exposing who you are, when people least expect it, in the service of others. Through stories, surprising data, and real-world examples drawn from her time as a CEO, her best-selling books, and original research, Erin shows how authenticity becomes your secret weapon for building a business and a culture people are proud to work for.

Audience takeaways

• Feel more enabled to be authentic at work, which makes people happier and more engaged
• Understand the proprietary research on authenticity's impact, including counterintuitive findings
• Use humility and storytelling to create greater trust and connection with peers and customers
• Apply her framework for change, the Six Principles of Strategic Authenticity (H.U.M.A.N.S.)