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Erin Meyer - Author, Expert on Cross-Cultural Management & Multi-Cultural Leadership; Professor & Program Director for Leading Across Borders & Cultures program at INSEAD

Erin Meyer

Profile updated November 17, 2025
LocationTravels from Paris, France
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About Erin Meyer

Camilla Zhai, Shanghai Zhihe Network Technology Co.Ltd
Erica Dhawan
Heather E. McGowan
Patty McCord
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The Culture Map: Breaking Through the Invisible Boundaries of Global Business

As today’s business world becomes ever-more global and virtual, executives and managers are expected to work harmoniously together with counterparts from a broad array of cultures and backgrounds, often without leaving their desks. But when you throw people together who come from starkly different backgrounds and cultures, the result can be interesting, even sometimes funny, but can also lead to misunderstanding and confusion. In this talk, Erin Meyer offers a highly practical and timely perspective on one of today’s most pressing business issues: how do different cultures influence the way to do business when working globally? Even those who are culturally informed, travel extensively, and have lived abroad often have few strategies for dealing with the cross-cultural complexity that affects their team’s day-to-day effectiveness. Meyer provides a new way forward with vital insights for working effectively and sensitively with one’s counterparts in the new global marketplace. This talk will help you build a more cohesive and successful team: one that will work together to bridge gaps, transform differences into assets, and ultimately grow your business.

You will learn:

  • To improve your own ability to communicate, give feedback, and negotiate deals with those from a wide variety of cultural backgrounds.
  • To be more tolerant, informed, and aware of a variety of diverse cultural approaches when leading projects that span the globe.
  • To analyze the positioning of one culture relative to another on a series of behavioral scales, so that you can decode how culture is influencing your international collaboration.

Speaking videos

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Books by Erin Meyer

No Rules Rules: Netflix and the Culture of Reinvention (Random House Large Print) - Book by Erin Meyer

No Rules Rules: Netflix and the Culture of Reinvention (Random House Large Print)” (2020)

Netflix Cofounder, Chairman, And Ceo, Reed Hastings Reveals For The First Time The Elite Culture Of One Of The Most Unorthodox, Creative, And Successful Tech Companies In Silicon Valley History There's Never Before Been A Company Like Netflix. Not Just Because It Leads The Media, Technology, And Entertainment Industries Alike; Or Because It Generates Billions Of Dollars Of Annual Revenue, From 137 Million Users In 190 Countries. Netflix Is A Revolutionary Company Because Of A Counterintuitive And Radical Management Culture, Which Defies Tradition And Expectation. When Reed Hastings Founded Netflix, He Developed A Corporate Philosophy And A Set Of Management Principles, Which Would Make Netflix The Most Innovative Company In The World. This Meant Rejecting The Conventional Wisdom Under Which Other Companies Operate. At Netflix, Adequate Performance Gets A Generous Severance And Hard Work Is Irrelevant. At Netflix, You Don't Try To Please Your Boss, You Practice Radical Candor Instead. At Netflix, Employees Never Need Approval, And The Company Always Pay Top Of Market. When Hastings First Devised Them, The Implications Of These Principals Were Unknown, But Over Time They Have Inculcated Flexibility, Speed, And Boldness Throughout An Outrageously Successful Organization. Drawing On Hundreds Of Interviews With Current Netflix Employees And Never-before-told Stories From His Own Career, Hastings Elaborates On These Controversial Principles At The Heart Of The Netflix Psyche, Which Have Generated Results That Are The Envy Of The Business World. Just The Last Month, Netflix Announced It Had Added Seven Million New Users Last Quarter, And Would Invest A Further Three Billion Dollars In Original Programming, Bringing The Total For 2018 To Thirteen Billion. This Is The Full, Fascinating, And Untold Story Of A Unique Company Taking Over The World.

The Culture Map - Book by Erin Meyer

The Culture Map” (2016)

The Culture Map

The Culture Map: Breaking Through the Invisible Boundaries of Global Business - Book by Erin Meyer

The Culture Map: Breaking Through the Invisible Boundaries of Global Business” (2014)

Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.When you have Americans who precede anything negative with three nice comments; French, Dutch, Israelis, and Germans who get straight to the point (“your presentation was simply awful”); Latin Americans and Asians who are steeped in hierarchy; Scandinavians who think the best boss is just one of the crowd—the result can be, well, sometimes interesting, even funny, but often disastrous.Even with English as a global language, it's easy to fall into cultural traps that endanger careers and sink deals when, say, a Brazilian manager tries to fathom how his Chinese suppliers really get things done, or an American team leader tries to get a handle on the intra-team dynamics between his Russian and Indian team members.In The Culture Map, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.

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