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Frances Frei - Global Thought Leader in Leadership & Strategy; Professor of Technology & Operations Management at Harvard Business School; Bestselling Author of "Uncommon Service"

Frances Frei

Profile updated November 17, 2025
LocationTravels from Boston, MA, USA
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$100,000 - $200,000
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About Frances Frei

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Building (and Rebuilding) Trust

Trust is the foundation for everything we do, says Harvard Business School’s Frances Frei. “If we can learn to trust one another more, we can have unprecedented human progress,” she says.But what do we do when trust is broken? At companies, there are many reasons why the foundation of trust ruptures – a data breach, a CEO caught publicly disparaging an employee, a culture of bias and discrimination, and even a technological error that costs a human life. All of these things were happening at Uber, when Frei was brought on to its leadership team to help. In her talk on the art of building (and rebuilding) trust, Frei gives audiences a positive and practical breakdown of the steps companies and leaders need to take in order to be successful – using her time at the ride-hailing company as a critical example.But, before you can solve the problem of broken trust, Frei says, you must first understand how trust works and which components you need to work on – be it logic, empathy, or authenticity.

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Books by Frances Frei

Move Fast and Fix Things: The Trusted Leader's Guide to Solving Hard Problems - Book by Frances Frei

Move Fast and Fix Things: The Trusted Leader's Guide to Solving Hard Problems” (2023)

Move Fast and Fix Things: The Trusted Leader's Guide to Solving Hard Problems

Unleashed: The Unapologetic Leader's Guide To Empowering Everyone Around You - Book by Frances Frei

Unleashed: The Unapologetic Leader's Guide To Empowering Everyone Around You” (2020)

Bestselling Authors Frances Frei And Anne Morriss Champion A Bold Redefinition Of Leadership And Offer A Real-world Guide For Unleashing Greatness In Other People And, Ultimately, Yourself. When Leaders Want To Improve, They Find An Abundance Of Ideas To Help Build Themselves Up. They're Told To Identify And Develop Natural-born Strengths, To Mine Their Failures For Insights Into What They Need To Change, And To Work Hard To Correct Any Real Or Perceived Career-limiting Deficiencies. Own The Room. Eat Last. Do You. Frances Frei And Anne Morriss Argue That This Popular Leadership Advice Glosses Over The Most Important Thing You Can Do To Be A Great Leader: Build Others Up. Leadership, At Its Core, Is Not About You. As Frei And Morriss Show Through Inspiring Stories From The Nba To Ancient Rome To Silicon Valley, Real Leadership Is About How Effective You Are At Making Other People Better--and Making Sure That This Impact Endures Even In Your Absence. Unleashed Helps You Do Just That. Showing How The Boldest, Most Effective Leaders Use A Special Combination Of Trust, Love, And Inclusion To Create A Space In Which Other People Can Excel, Frei And Morriss Provide Practical, Battle-tested Tools--based On Their Work In Companies Such As Uber, Riot Games, Walmart, And Others--along With Interviews And Stories From Their Own Personal Experience To Make These Ideas Come Alive. This Book Is Your Indispensable Guide For Unleashing Greatness In Other People . . . And, Ultimately, In Yourself.

Uncommon Service: How to Win by Putting Customers at the Core of Your Business - Book by Frances Frei

Uncommon Service: How to Win by Putting Customers at the Core of Your Business” (2012)

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