Frank Newport

“God Is Alive and Well: The Future of Religion in America” (2012)

“Winning the White House 2008: The Gallup Poll, Public Opinion, and the Presidency” (2009)

The 2008 presidential election was one of the most important and exciting political campaigns in U.S. history. This election was the first in which a major party nominated an African-American candidate, the first in which the Republican Party nominated a woman for vice president, and the first to pit two sitting senators against each other.Providing a gripping, month-by-month narrative of the 2008 election, culminating in Barack Obama's historic victory in November, Winning the White House 2008 recounts this fascinating presidential campaign. The book features more than 1,000 polls taken throughout the campaign by Gallup, the oldest and most respected polling company in the world. The polls show how key issues, including the economy, energy, immigration, and the Iraq War, affected voters' preferences and how Obama ultimately prevailed over Hillary Clinton in the primaries and John McCain in the general election. The volume also includes historical polls comparing the 2008 campaign to previous ones in U.S. history. Winning the White House 2008 is the definitive volume on public opinion and the presidency in the most critical election of our time.

“Polling Matters: Why Leaders Must Listen to the Wisdom of the People” (2004)

Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.