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Frank V. Cespedes - Senior Lecturer at Harvard Business School & Author of Business Books Such as "Aligning Strategy and Sales"

Frank V. Cespedes

Profile updated June 13, 2025
LocationTravels from Boston, MA, USA
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About Frank V. Cespedes

Zack Kass
Eric Boles
Daymond John
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Most Requested Speaking Topics

  • Making and Articulating Strategic Choices
  • Strategy Execution Where It Counts—With Customers
  • Making Planning Useful
  • Marketing versus Sales: Bridging the Gap
  • The People Parts: Building Human and Organizational Capabilities
  • Performance Management: Measuring Effectiveness & Delivering Useful Feedback
  • Pricing, Profits, and Customer Value
  • How to Design a Sales Compensation Plan
  • Scaling a Venture
  • Making Connections: Why HR and Sales Need More Interaction
  • What a CFO Should Understand About Sales (And Why Investors Care)
  • You Hire Your Problems: Recruitment, Selection, and Development

Speaking videos

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Books by Frank V. Cespedes

Sales Management That Works: How to Sell in a World that Never Stops Changing - Book by Frank V. Cespedes

“Sales Management That Works: How to Sell in a World that Never Stops Changing” (2021)

Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling - Book by Frank V. Cespedes

“Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling” (2014)

Topics

EntrepreneurshipHuman ResourcesCorporate CultureStrategic LeadershipCorporate StrategyMarketingBusiness LeadershipWorkshop

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