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Garry Ridge - Former CEO of WD-40 & Bestselling Author of "Any Dumb-Ass Can Do It"

Garry Ridge

Profile updated June 18, 2025
LocationTravels from San Diego, CA, USA
$
$20,000 - $30,000
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About Garry Ridge

Zack Kass
Eric Boles
Daymond John
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The Art of Building Engaged, World-Class Cultures: It’s All About the People

It’s often said, with nods of wise agreement, that any organization is nothing without its people. Over many decades, countless books and courses on leadership addressed this well-known and accepted axiom.

Then why are nearly 70% of all employees in the U.S. disengaged at work? Clearly, the conferences, books, courses, and motivational speakers are insufficient to make a difference.

This session by Garry Ridge, The Culture Coach and Chairman Emeritus WD-40 Company, will be a look “under the hood” of one of the world’s most recognized brands, where employee engagement is above 93%, 98% say they “love to work at WD-40 Company”, and 99% say that their “opinions and values are a good fit” for WD-40 Company.

Garry will share his “learning moments” over the course of his career efforts to transform company culture. Lessons and principles covered include:

Audience takeaways:

  • The personal journey of every servant leader and why that philosophy is critical.
  • The emotional connection of a greater purpose that creates high engagement.
  • The role of a leader as a coach, not a manager
  • How to carefully and consciously choose values that will be embedded in all aspects of leadership and employee development.
  • Why investing in people who invest in themselves is a secret to succession planning and greater organizational capability.
  • The difference between a “team” and a “tribe”
  • How company performance results are directly connected to its focus on people

Speaking videos

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Books by Garry Ridge

Any Dumb-Ass Can Do It: Learning Moments from an Everyday CEO of a Multi-Billion-Dollar Company - Book by Garry Ridge

Any Dumb-Ass Can Do It: Learning Moments from an Everyday CEO of a Multi-Billion-Dollar Company” (2025)

In his book, Any Dumb-Ass Can Do It: Learning Moments from an Everyday CEO of a Multi-Billion-Dollar Company, Chairman Emeritus Garry Ridge tells the story of how he helped grow WD-40 Company into one of the world’s most recognized and beloved brands. How did he do it? By following the wisdom of Aristotle: “Pleasure in the job puts perfection in the work.” In his trademark Aussie storytelling fashion, Garry shares stories from his life that combine to create a deep well of leadership wisdom. You’ll discover: How a letter from the father of a young girl forever changed Garry’s thinking around the legacy of positive, lasting memories How to transform any workplace into a community where everyone thrives in psychological safety The humbling importance of never getting too impressed with yourself The number one responsibility of every leader, regardless of position in the org chart What Garry learned when he thought he was smarter than a hotel fire alarm on a cold, rainy London night What Garry learned from the time he rode a horse to Wall Street, dressed in full knight’s armor What makes a soul-sucking CEO (and how not to be one) Any Dumb-Ass Can Do It is the story of Garry’s grand adventure in his own words, broken down into lessons he learned along the way, which he calls learning moments. In 26 short lessons, Garry shares stories from his career—those flashes of insight that have made all the difference in the world.

Helping People Win at Work: A Business Philosophy Called "Don't Mark My Paper, Help Me Get an A" - Book by Garry Ridge

Helping People Win at Work: A Business Philosophy Called "Don't Mark My Paper, Help Me Get an A"” (2009)

Helping People Win at Work: A Business Philosophy Called "Don't Mark My Paper, Help Me Get an A"

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