Geno Church
About Geno Church
Speaking videos
Books by Geno Church
“The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing” (2013)
Understand why people talk and share, and help make it happen more often The Passion Conversation shows leaders and marketers in any organization how to understand why people talk and share. It also provides actionable insights for fostering those conversations. This book bridges the knowing-doing gap by connecting the dots between the WHAT, the WHY, and the HOW that make word of mouth happen. It explains the three passion buckets that fuel word of mouth: functional, social, and emotional. People engage in conversations to seek information to guide their decisions, to impress others and express their uniqueness, and to show love for some brands and disgust with others. These three passion drivers are the fuel behind word of mouth about brands. A wide variety of for-profit and not-for-profit organizations routinely use this knowledge to ignite conversations. Offers accessible, practical ideation tools and a series of questions to help organizations unearth their passion conversations Authors Robbin Phillips, John Moore, Greg Cordell, and Geno Church work together at the word of mouth marketing company Brains on Fire, where they conduct speaking engagements, events, workshops, and blogs to help companies and organizations ignite movement Provides the proven Brains on Fire blueprint and an actionable workbook for finding the insight needed to spark, sustain, and spread word of mouth conversations The Passion Conversation shows marketers and business leaders how to dig deeper to find their own essence, soul, and spirit, and, as a result, engage in more meaningful conversations that go beyond the surface.
“Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements” (2010)
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
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