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George Lucas, PhD - Trainer, Consultant, & Author;  Helping Organizations Improve Their Negotiation Skills, Sales, Marketing, and Leadership.

George Lucas, PhD

Profile updated March 19, 2025
LocationTravels from Tennessee, USA
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$5,000 - $10,000
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About George Lucas, PhD

Zack Kass
Eric Boles
Daymond John
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Twenty-first Century Leadership

  • Creating a break-through high performance team
  • 5 Powerful Leadership Strategies that Work
  • Coaching – focused Intensity for Outstanding Results
  • The Secrets of Exceptional Managers : Managing Different People Differently
  • Leadership Style: Earning Loyalty from your Producers

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Books by George Lucas, PhD

The Contented Achiever: How to Get What You Want and Love What You Get - Book by George Lucas, PhD

The Contented Achiever: How to Get What You Want and Love What You Get” (2012)

This book will bring clarity, simplicity and a sense of purpose to high achievers. While many people are high achievers, and some people are quite contented, it is very rare indeed to find a person who is both at the same time.Full of fun-to-read and insightful stories, it helps answer questions plaguing many people today. How can I avoid having an abundance of work and a shortage of joy? How can I spend more time on activities that nurture my soul? How can I be a high achiever, make it to the top of my profession, and still be contented?It encourages you to design your own path in life, and in the process, realize that having it all is as much about a balanced life as it is about a balance sheet.

The One Minute Negotiator: Simple Steps to Reach Better Agreements - Book by George Lucas, PhD

The One Minute Negotiator: Simple Steps to Reach Better Agreements” (2010)

Negotiation impacts every aspect of our lives, from the deals we strike on the job, to our relationships with family members and neighbors, to the transactions we make as customers. Yet most people do anything they can to avoid negotiating—it makes them uncomfortable, nervous, even frightened. This plague of negotiaphobia is what Don Hutson and George Lucas are here to remedy. Hutson and Lucas tell the tale of Jay Baxter, who sells more than anyone else in his company but finds himself in trouble because his profit margins are so slim—he’s giving too much away to close the deal. Enter the One Minute Negotiator, who teaches him a three-step negotiating process that not only helps him make more profit per sale but can be applied anywhere, on the job or off. The key to the process is flexibility. Most books on negotiation preach one of two gospels: thou shalt collaborate or thou shalt compete. But no two negotiations are alike—one strategy cannot fit all. The One Minute Negotiator teaches you four viable strategies and shows how to choose the one best suited to the situation, your own inclinations, and the strategy being used by the other side. Besides the obvious benefits, conquering negotiaphobia will reduce your stress level. You’ll never walk away thinking about what you should have asked for or might have gotten. Instead, with the tools Hutson and Lucas provide, you can confidently and consistently guide any negotiation to the best possible conclusion.

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