“"Gordon simply has all the assets you could ask for from any one speaker--he is funny; engaging, informative, authentic, AND totally enjoyable to listen to. He had an audience of 500 high-level executives glued to their seats and rolling in the aisles as the last presenter at the end of a long day. Even a month after his talk people are still recounting the incredible stories he told or turning around a business in a brutal industry." Stephanie McAlaine, Association for Corporate Growth Philadelphia”
Keep it Simple! Bethune explains how to operate a successful airline, arguably the most complex business in the world, by sticking to the fundamentals of a simple business plan, treating employees with dignity and respect, and giving customers what they want and will pay for.

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