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Grant McCracken - Cultural Anthropologist, Author, Corporate Culture Expert

Grant McCracken

Profile updated January 27, 2026
LocationTravels from Connecticut, USA
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$10,000 - $20,000
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About Grant McCracken

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How I Almost Lost Control of my Bladder on the Oprah Winfrey Show

American culture is more and more a celebrity culture. But we don't really understand why celebrities matter so much to us, and this means that the corporation has much to learn here. (The art of celebrity endorsement is particularly terrible.) This talk is about what our love of celebrities says about us as a culture, and how we can turn this knowledge to our advantage in the marketplace.

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Books by Grant McCracken

Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas - Book by Grant McCracken

“Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas” (2012)

Chief Culture Officer: How to Create a Living, Breathing Corporation - Book by Grant McCracken

“Chief Culture Officer: How to Create a Living, Breathing Corporation” (2011)

Transformations: Identity Construction in Contemporary Culture - Book by Grant McCracken

“Transformations: Identity Construction in Contemporary Culture” (2008)

Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace - Book by Grant McCracken

“Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace” (2006)

Culture and Consumption II: Markets, Meaning, and Brand Management (v. 2) - Book by Grant McCracken

“Culture and Consumption II: Markets, Meaning, and Brand Management (v. 2)” (2005)

Topics

BusinessInnovationChange ManagementFuturismMarketingBusiness GrowthHuman ResourcesProfessorsAuthorSocial MediaCorporate CultureCommunicationCultureLeadershipBusiness Consulting

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