Hernan Tagliani

“The Hispanic Market for Corporate America.: How to make your brand culturally relevant.” (2016)

"The Hispanic Market for Corporate America. How to make your brand culturally relevant" will help CEOs and marketing executives get the answers they need to develop a strong and successful multicultural strategy. They will learn the dos and don’ts when reaching out to Hispanics and how to make their brands more engaging to this influential audience. They will be able to implement a culturally relevant approach that will boost sales, increase brand awareness and loyalty, and secure greater growth within their organizations.