Howard Behar
About Howard Behar
Speech topics
It's Not About the Coffee
During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses the importance of people over profits. He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now, he reveals the ten principles and the memorable wisdom that guided his leadership and success—and not one of them is about coffee.
Speaking videos
Media coverage
The Secret Recipe To Starbucks' Success
Longtime Starbucks International President Howard Behar is no longer with the company, but that doesn't stop him from cleaning up the condiment stand when ...
Howard Behar: Life Outside the Cookie Cutter | Huffington Post
Meet Howard Behar...former Starbucks International President. The quote above represents his mission statement, something he repeats to himself daily as a ...
Books by Howard Behar
“The Magic Cup: A Business Parable About a Leader, a Team, and the Power of Putting People and Values First” (2016)
“It's Not About the Coffee: Lessons on Putting People First from a Life at Starbucks” (2009)
“It's Not About the Coffee: Leadership Principles from a Life at Starbucks” (2007)
At a glanceHoward Behar
Recommended offer:
Get a custom quote for your event:
Get StartedBrowse Similar Speakers
Speaker Search is a marketplace of speakers designed for talent buyers. We do not represent or manage speakers; instead, we provide event planners with the most comprehensive resource to discover and book the right talent.