Howard Hyden

The majority of today's businesses, like people, simply react to stimuli. The problem? Most companies react to their P&L statement. Unfortunately, it is the wrong stimulus,and this tactic usually results in little prot and BIG LOSS. Basing decisions on numbers that appear on the P&L, creates a self-serving culture and, ultimately, an unsuccessful culture. In this presentation, Howard debunks the myths surrounding reactionary business strategies and shows how to achieve BIG P by focusing on your customer's success. Discover the seven numbers not on your P&L that are key to driving your prots higher.