Ido Leffler

Most business partnerships fail—with profound economic, legal, and personal consequences. Nevertheless, we seek out partnerships again and again without considering the peculiar challenges that shared endeavors entail. If you’re launching a business, embarking upon an internal project, or cementing a new deal with a colleague, you’re opening yourself to unpredictable forces and chaos—and chaotic forces are terrible for business.

With the Yes To beauty line, Ido Leffler and colleague Lance Kalish formed one of the most successful business partnerships in the industry. Now, in this collaborative keynote, Leffler examines and shares the surprising principles behind a productive alliance. By listening and communicating properly, establishing clear roles and responsibilities, and sharing the same goals, we can form lasting and rewarding collaborations. And with Ido Leffler’s discoveries, we can do so without the trial and error that dooms so many relationships.