Inder Sidhu

The current business landscape is ripe with dichotomies: Run today's business or invest for tomorrow? Nurture innovation or drive operational excellence? Conventional wisdom says that organizations wrestling with two divergent choices will more likely succeed if they select one option over the other and pursue it to fruition. The truth of the matter is that many companies don't succeed when deploying a one-or-the-other type strategy and that there is a much easier path to success: Doing Both. Doing Both means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other. Using concepts from his best-selling book, Cisco Senior Vice President Inder Sidhu explains why doing both is todays best growth strategy. Then, drawing on Ciscos hard-won insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, Sidhu presents a complete blueprint for doing both across any organization.