Jake McKenzie

In this session Jake will walk through the psychology of how juries make decisions (It doesn’t work like you think it does) and how successful litigators apply psychology to effectively persuade them. We will review several juror’s cognitive biases and how savvy litigators can leverage them to increase your odds of winning. These will include:

1. Narrative biases
2. Consistency principles
3. Anchoring
4. Cognitive Dissonance

Attendees will gain a better understanding of juries and walk away with actionable ways to be more effective litigators.