James Glassman

Persuasion is the business ALL of us are in. We are always selling, convincing, trying to get others to do what we want them to do. Glassman draws on his time as the top communications official at the State Department, his years as a newspaper and magazine editor and writer and his experience as host of three public affairs shows on television in this presentation to refute the widespread notion that the best rational arguments prevail. Instead, he shows that people make their decisions mainly on the basis of intuition—an initial, automatic, unthinking response sharing with audiences how to get those responses to work for you. His presentation is very engaging, fun and full of real-life experiences beginning with his opening line “Once upon a time in Paris…”—audiences will leave with practical lessons that they can apply to their business and personal lives.