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JB Steenkamp - Marketing Strategy Scholar & Professor at University of North Carolina; Author of "Global Brand Power"; Expert in Consumer Behavior

JB Steenkamp

Profile updated February 26, 2026
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About JB Steenkamp

Zack Kass
Eric Boles
Daymond John
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Books by JB Steenkamp

Global Brand Strategy World-wise Marketing in the Age of Branding - Book by JB Steenkamp

“Global Brand Strategy World-wise Marketing in the Age of Branding” (2018)

Global Brand Strategy World-wise Marketing in the Age of Branding

Topics

MarketingSustainabilityStrategic LeadershipCorporate StrategyModern MediaCustomer ExperienceThought LeadershipDisruptive ThinkingEthics & IntegrityBusiness ConsultingSocial Media

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