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Jeff DeGraff - Corporate Leadership & Strategy Professor at University of Michigan, Innovation Speaker & Author of "Innovation Code: The Creative Power of Constructive Conflict"

Jeff DeGraff

Profile updated April 15, 2025
LocationTravels from Ann Arbor, MI, USA
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$30,000 - $50,000
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About Jeff DeGraff

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Leading Innovation: How to Jumpstart Your Organization's Growth Engine

“The amount of innovation a company produces is inversely related to the number of PowerPoint slides or elaborate process diagrams it makes about innovation.” The DeGraff Hypothesis

Productivity is no longer enough. Leaders are finding that the drive for growth is pushing strategic innovation initiatives down into operating units where the management and staff have few of the tools and little preparation to really make it happen. Leading organizations are pursuing innovative strategies and processes only to find that they lack the culture, competencies, and leadership practices required to execute and sustain innovation. The theme of this session is simple: Sustainable innovation is produced by developing leaders who can systematically add innovation to existing business practices.

This highly engaging and interactive session is organized around the Innovation Genome, a simple framework that allows leaders at all levels and locations to understand how their leadership directly affects the creation of specific types of culture and competencies in their organizations, and how these abilities make innovation happen across the enterprise with everyone, everyday, everywhere. This session will presents a simple approach for leaders to recognize, develop, and launch creative ideas into winning solutions that create value.

Speaking videos

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Media coverage

Jeff DeGraff: The Graduation Speech I Didn't Give

So you have big dreams. So does everyone else on this planet. Just watch your favorite reality television program and witness what enthusiasm without ...

Embracing Failure and Working at the Edges | Jeff DeGraff

Embracing failure, working at the edges -- these are strategies that would not work in other aspects of organizational culture. But in innovation, they are crucial.

Books by Jeff DeGraff

The Innovation Code: The Creative Power of Constructive Conflict - Book by Jeff DeGraff

The Innovation Code: The Creative Power of Constructive Conflict” (2017)

Harmony is sublime in music but deadly to innovation. The only way to create new, hybrid solutions is to clash. Innovation happens when we bring people with contrasting perspectives and complementary areas of expertise together in one room. We innovate best with people who challenge us, not people who agree with us. It sounds like a recipe for chaos and confusion. But in The Innovation Code, Jeff DeGraff, dubbed the “Dean of Innovation,” and Staney DeGraff introduce a simple framework to explain the ways different kinds of thinkers and leaders can create constructive conflict in any organization. This positive tension produces ingenious solutions that go far beyond “the best of both worlds.”

Innovation You: Four Steps to Becoming New and Improved - Book by Jeff DeGraff

Innovation You: Four Steps to Becoming New and Improved” (2011)

Competing Values Leadership: Creating Value in Organizations (New Horizons in Management) - Book by Jeff DeGraff

Competing Values Leadership: Creating Value in Organizations (New Horizons in Management)” (2007)

Leading Innovation: How to Jump Start Your Organization's Growth Engine - Book by Jeff DeGraff

Leading Innovation: How to Jump Start Your Organization's Growth Engine” (2006)

Creativity at Work - Book by Jeff DeGraff

Creativity at Work” (2002)

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