Jeff Fromm

Jeff examines and dissects how the youth culture of today is directly influencing the attitudes and purchasing decisions of older generations.

Today’s consumers have new expectations. They are hyper- connected, content-consuming and more likely to bypass traditional forms of marketing and listen to their peers. Do you know how to find your next profit opportunity?

Attendees will take home new tools to identify and then capitalize on profit driving trends with tangible examples and “how to” ideas shared.