In today’s complex, dynamic and uncertain world, game-changing innovation is critical – both for growing a business and protecting current markets. But leading disruptive innovation requires new mindsets and behaviors, for leaders and their organizations. Professor Jeff Dyer navigates the different routes to disruptive innovation, exploring the success factors of various companies and individuals – from pushing boundaries, generating insights, and conducting small, fast, inexpensive experiments. His insights about how to lead your team into the unknown will help you and your business thrive amidst uncertainty through sustained, repeatable innovation that creates competitive advantage.
Companies today more than ever are feeling the need for internal innovation. Even as demand and business uncertainty increases, the average lifespan among Fortune 500 companies has fallen, from around 75 years to a mere 18 years.

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