Marketing has never been more complicated and impactful as it is today, leaving many marketers contemplating the best moves for their brands. As a former Fortune 100 CMO, Hayzlett speaks to audiences on how to utilize the changes in marketing to reach new audiences, navigate through barriers, and increase revenues.
This week's episode of Marketing Smarts marks our 200th podcast! We love bringing you insights and stories from the smartest marketers around, and we appreciate your listening in every week. Our guest for this landmark episode is Jeffrey Hayzlett, a global business celebrity and speaker, author, contributing editor, and host of "C-Suite With Jeffrey Hayzlett" on Bloomberg Television.
Many successful entrepreneurs embrace the mantra of Jeffrey Hayzlett’s best-selling book Think Big, ACT Bigger: The Rewards of Being Relentless. In scientific terms, this is the thought-action theory in effect, great achievement is preceded by a positive, ambitious idea.
Hayzlett has been cited in Forbes, Success, Mashable, Marketing Week and Chief Executive. He also shares his executive insight and commentary on Bloomberg, MSNBC, Fox Business and C-Suite TV and has appeared as a guest celebrity judge on NBC's "Celebrity Apprentice."

Designed To Challenge Readers To Examine Their Own Values And Behaviors, The Hero Factor Shines A Light On What Happens To Companies When Their Values No Longer Align With Their Mission And Helps Them Transform Their Organizations As They Learn To Live The Values They Preach--

The most dangerous move in business is the failure to make a move. Global business celebrity and prime-time Bloomberg Television host, Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dream. Drawing upon his own business back stories including his time as CMO of Kodak and sharing examples from the many leaders featured on "The C-Suite with Jeff Hayzlett,” Hayzlett imparts ten core lessons that dare readers to own who they are as a leader and/or company, define where they want to go, and fearlessly do what it takes to get there—caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles as they go.


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