Jennifer Aaker
About Jennifer Aaker
“The team always provides great speaker suggestions and manages everything well from start to finish.”
Speech topics
AI and Humanity: Designing a Future That Makes Us More Human
As AI rapidly reshapes our world, the question isn’t whether it will change how we work — it already is. The real question is: What kind of future are we designing with it? Drawing from her research at the intersection of behavioral science and emerging technology, Dr. Jennifer Aaker explores how AI can either erode or elevate the human experience. Rather than viewing AI as a threat, she reframes it as a tool — one that can amplify our uniquely human qualities when implemented with intention. Through the lens of three essential human capacities — authenticity, boldness, and love — Dr. Aaker outlines a framework for integrating AI into our lives and work in ways that create deeper connection, more empathetic collaboration, and meaningful innovation. Audiences will leave with a renewed sense of agency, along with practical strategies for working with AI to build more purposeful organizations and more human-centered futures.
Speaking videos
Media coverage
Jennifer Aaker | For International Day of the Girl, Meet 28 Women ...
Jennifer Aaker is a behavioral psychologist and marketing professor at the Stanford Graduate School of Business. Her work primarily looks at what drives ...
Why Bringing Humor to Work has Serious Benefits - The New York ...
Taking humor seriously. In 2014, the behavioral scientist Jennifer Aaker invited Naomi Bagdonas to give a guest lecture as part of her Stanford business school ...
5 science-backed ways to find happiness right now
... when in reality social connections and relationships matter much more,” says behavioral scientist Jennifer Aaker, professor at the Stanford University Graduate ...
Humor is such an important leadership trait we teach it at Stanford's ...
By Jennifer Aaker and Naomi Bagdonas 7 minute Read. In the quaint days of yore, inspirational leaders possessed some unique combination of intelligence, ...
Books by Jennifer Aaker
“Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)” (2021)
Anyone--even You!--can Learn How To Harness The Power Of Humor In Business (and Life), Based On The Popular Class At Stanford's Graduate School Of Business. Many People Understand Humor's Power Intuitively. But When It Comes To Using It With Intention, Far Fewer Know How. As A Result, Humor Is Vastly Underleveraged In Most Workplaces Today, Impacting Our Performance, Relationships, And Health, And Contributing To A Permanent And Unsightly Frown Known As Resting Boss Face. In Fact, Research Shows That Humor Is One Of The Most Powerful Tools We Have For Accomplishing Serious Things. Top Executives Know This, Which Is Why 98 Percent Prefer Employees With A Sense Of Humor, And 84 Percent Believe These Employees Do Better Work. Studies Show That Humor Makes Us Appear More Competent And Confident, Strengthens Relationships, Unlocks Creativity, And Boosts Our Resilience During Difficult Times. That's Why Jennifer Aaker And Naomi Bagdonas Teach The Popular Course Humor: Serious Business At The Stanford Graduate School Of Business, Where They Help Some Of The World's Most Hard-driving, Blazer-wearing Business Minds Build Levity Into Their Organizations And Lives. In Humor, Seriously, They Draw On Findings By Behavioral Scientists, Advice From World-class Comedians, And Stories From Real-life Business Leaders To Reveal How Humor Works And--more Important--how You Can Make Greater And Better Use Of It. Aaker And Bagdonas Unpack The Theory And Application Of Humor: What Makes Something Funny, How To Mine Your Life For Material, And How To Craft A Joke. They Show How To Use Humor To Make A Strong First Impression, Deliver Difficult Feedback, And Foster Cultures Where Levity And Creativity Can Thrive. And They Explore The Gray Areas Of Humor: How To Keep It Appropriate--and Recover If You Cross A Line. Illustrations By Michelle Rial Reinforce These Lessons And Add Humor Throughout. President Dwight D. Eisenhower Once Said, A Sense Of Humor Is Part Of The Art Of Leadership, Of Getting Along With People, Of Getting Things Done. If Eisenhower--the Second Least Naturally Funny President Ever (after Franklin Pierce)--thought Humor Was Necessary To Win Wars And Build Highways, Then You Might Consider Learning It Too. Seriously.
“Humour, Serious Business: Why Being Funny Matters at Work” (2020)
Some People Think The Workplace Is No Place For Funny Business. But A Recent Survey Of More Than 700 Ceos Showed That 98% Prefer Job Candidates With A Sense Of Humour, And 84% Think That Funny Employees Do Better Work. Both Lecturers At Stanford, Comedian Naomi Bagdonas And Psychologist Jennifer Aaker's Research Into Humour Has Shown That Exhibiting Humour In The Workplace Can Enhance Our Influence And Status, Build Bonds And Defuse Tension Within Teams, Enhance Creativity And Problem-solving, And Even Make Us More Likeable. Based On One Of The Most Oversubscribed Courses Amongst Stanford Mbas, Humour, Serious Business Will Teach You How To- - Employ The Techniques Of Stand-up Comedians - Apply Different Kinds Of Humour For Different Situations - Create A Culture Of Levity - Lead With Humour If You Think Being Funny Is Unprofessional, Think Again. Humour Is The Most Under-leveraged Tool For Power In The Working World. No Joke!
“The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change” (2010)
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
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