Jennifer Cassetta
About Jennifer Cassetta
Speech topics
The Art of Badassery
Black Belt Leadership
The definition of Badassery is to engage in seemingly impossible activity and achieve success in a manner that renders all onlookers completely awestruck. It may feel impossible to lead in this day and age when divisiveness, toxic work culture and burnout is on the rise.
Enter The Art of Badassery, a framework designed to help your teams develop their leadership skills. The kind of skills that render onlookers awestruck. Jennifer Cassetta walks your audience on a journey from white belt to black belt, providing the tools to build resilience, set boundaries, elevate your energy and unleash black belt skills in a time where authentic and inspirational leadership is needed more than ever.
Why this keynote lands:
Uses the martial arts belt system as a fresh framework for leadership growth
Delivers tactical tools to build resilience, set boundaries, and shift mindsets
Offers a unique and memorable option with a board-breaking group experience
Balances storytelling and neuroscience with physical empowerment
Inspires personal and collective breakthrough moments
Learn principles from the dojo that help everyone embody black belt leadership regardless of their position.
To bring the WOW FACTOR to your event, there is an option to include a custom Black Belt Board Breaking Ceremony.
Picture your attendees “breaking through” wooden boards as they shout their battlecry, symbolizing the breakthrough from whatever holds them back.
Speaking videos
Books by Jennifer Cassetta
“The Art of Badassery: Unleash Your Mojo with Wisdom of the Dojo” (2022)
For any woman who's ever felt burned out, beaten down, or needs a reminder of how powerful she is, third-degree black belt and motivational coach of ABC's "My Diet Is Better Than Yours" teaches a unique brand of badassery--how to get back up no matter what life throws at you; how to level up your mind, body and spirit; and how to turn your setbacks into secret weapons. Jennifer Cassetta is a nationally recognized keynote speaker, health and empowerment coach, and a 3rd-degree black belt in Hapkido. After a brush with death on September 11th, 2001, three blocks south of the World Trade Center and then fending off an attacker late one night months later, Jenn took a deep dive into martial arts training where she learned how to harness the power of mind, body, and spirit. Now she teaches women from colleges to corporations how to unleash their inner badass by using dojo wisdom as a metaphor for life.
At a glanceJennifer Cassetta
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